event
description
The event “Sevartis”, organized by AMiCUS Association, took place in Târgu Mureș on 29 November - 1 December 2024. It follows the last year festival, Metanoia. Participants, coming from diverse backgrounds and with varied interests, came together to experience an inner journey full of discovery and connections. The AMiCUS Association organizes a creative festival every autumn and spiritual themes are also addressed at this festival.
The following elements had to be created:
- Concept
- Digital Assets
- Template for stories and posts for social media
- Animated story
- Artwork for the website
- PDF's containg event details
- Phone Wallpapers
- Banner 2x3m
- Stickers
- Name badges for each participant
- Diplomas and Photobooth design
- Tehnic
- Intro animation
- Background animation
- Customized PowerPoints
- Animated Lower Thirds for Live
logo
The central visual element consists of more butterflies. Butterflies bring a touch of delicacy and symbolize transformation, an essential process in creation.
Each butterfly, with its pure whiteness, suggests lightness but also the idea of rebirth and metamorphosis. They appear to be in motion, giving the impression that art is not static but constantly evolving. Their subtle presence brings dynamism and grace to the visual composition.
typeface
The chosen font, “Narnia”, has an elegant and clean look, but with a subtle touch of tradition and depth. In the given context, this font conveys a message of seriousness, but also of openness to creativity and artistic exploration. It symbolizes sap, the essence of life that nourishes creation. Just as the sap flows through a tree, giving it life and strength to grow, so art is nourished by an inner source, a deep inspiration that comes from a connection with divinity.
colors
Cultured
HEX: #F7F7F0
RGB: 247 247 240
CMYK: 0 0 3 3
Champagne Pink
HEX: #F5DBCC
RGB: 245, 219, 204
CMYK: 0 11 17 4
Black Leather Jacket
HEX: #26332E
RGB: 38, 51, 46
CMYK: 26 0 10 80
The pale colors, present in the butterflies and wild flowers, suggest purity and simplicity, contrasting beautifully with the deep green of the title. Together, these colors create a visual harmony that reflects the natural beauty and fragility of creation, inviting reflection and appreciation.
The chosen color palette perfectly complements the theme of nature and art. Greens and dark greens symbolize life, growth and stability, while pale colors add a touch of softness and tranquility.